EARTHWISE PET BRAND COLORS

HEADINGS

For headings, you can use Beret LT Std - Bold. This is usually in all capitals.

SUBHEADINGS

For subheadings that carry on from the headings, you can use Aptifer Sans LT Pro - Bold. This is usually in all capitals.

BODY COPY

For body copy use Aptifer Sans LT Pro - Regular. As a rule, use 12pt text with 18pt leading. For products and benefits mentioned in the copy you want to emphasize, use the bold version of the font.

HEADING

SUBHEADING

EarthWise Pet is always written in CamelCase. CamelCase is a writing technique that capitalizes the beginning of each word and removes any spaces.